CTS EVENTIM and legendary US promoter Michael Cohl are founding a new partnership with focus on global touring

New partnership is based in New York City, USA; its mission is to create and support a new, world-class live concert promotion company with a focus on acquiring top class world tours, amongst others including the North American and European legs

The partnership enables EVENTIM LIVE to expand its network to the North America Live Entertainment market as well as to other territories

CTS EVENTIM, one of the world’s leading providers of ticketing and live entertainment, has announced the creation of a new 50:50 partnership with legendary US promoter Michael Cohl. 

Through this partnership, CTS EVENTIM together with Michael Cohl will actively acquire world-class content for global touring. 

For EVENTIM LIVE, CTS EVENTIM’s Promoter network, this step marks the next milestone in its still young, yet very successful history. The partnership is set to provide a comprehensive global live entertainment platform, from concept creation to production and promotion for world-class content. 

Both partners will contribute to this partnership. Whereas Michael Cohl will add his concert business and comprehensive network to pursue the new entity’s mission, CTS EVENTIM will provide full access to the EVENTIM LIVE network, ticketing platform, and its full portfolio of products and services around live events. 

CTS EVENTIM and Michael Cohl hold 50 percent of the shares of the new company. CTS EVENTIM is consolidating revenues and earnings and has a controlling interest. The entity is based in New York City, USA, and will be led by Michael Cohl. The partnerships’ financials will be consolidated in CTS EVENTIM’s financial reports according to IFRS. 

CTS EVENTIM CEO Klaus-Peter Schulenberg says: “Together with Michael and his unique network we will create a new platform out of New York for global artists and talent. We are very excited to support this venture with CTS EVENTIM’s full range of capabilities from EVENTIM LIVE to ticketing and to make our contribution to creating a new success story.” 

Michael Cohl comments: “I’m looking forward to working with Klaus and his great team and building a unique 21st-century global touring company.”

Dr. Frithjof Pils, Managing Director of EVENTIM LIVE adds: “It was only in March 2019 that we bundled our promoter activities in the new unit EVENTIM LIVE. After less than a year, our network already comprises 33 international and national promoters who organize more than 40 festivals and around 6000 live events with 12 million visitors in 14 countries every year. This shows: our idea is successful. I am very pleased that with Michael Cohl we now also have a super strong and experienced US partner with whom we can access new territories around the globe.”